The EMinS’ main mission is focused on influencing the Serbian public to commit itself to build a democratic pluralistic society, achieve equality among people and their communities and promote European values and heritage. EMinS supports all relevant processes in Serbia that lead to this.

The key approach in all EMinS’ activities is based on full respect for human values and freedoms, the establishment of the rule of law and the appreciation of cultural differences, alongside the founding values of the Council of Europe.

In cooperation with all those who share the same system of values, the European Movement is devoted to the establishment of political and other conditions necessary for the accession of Serbia to the European Union (EU). This includes the reestablishment and normalization of compromised relations with European countries, especially with neighboring countries, but also substantial reforms on many levels – administrative, sectoral, national and local.