As part of the Share Your Knowledge program, a workshop on business running and marketing was held. This time, the mentees had the opportunity to learn from Sonja Dakić, graphic designer, entrepreneur and internationally certified NLP trainer, and Milica Čalija, marketing and communications expert, entrepreneur, business mentor and activist. The workshop discussed how to get from an idea to a clear plan, market, customers, brand and branding. After the workshop, the mentees had the opportunity to improve their knowledge in the mentioned areas through additional sessions, concretize ideas and get answers to questions such as how to make priorities when starting a business, diversification of products and services and relations with clients.

The workshops and sessions are part of the joint activities of the “Share your knowledge” program, which is being carried out for the 13th year in a row by the European Movement in Serbia, the Embassy of the United States of America and the OSCE Mission.