EPuS Research Reveals: Older Generations Support EU Integration, Youth in Western Serbia and Šumadija Remain Skeptical

As part of the European Signposts project, implemented by the European Movement in Serbia in collaboration with the Civic Forum from Novi Pazar, the European Movement in Valjevo, and the Rural Development Network of Serbia from Kraljevo, and with support from the European Union, a research study was conducted that offers valuable insights into the views of citizens in Western Serbia and Šumadija on European integration. The data highlights a clear generational divide, with older citizens more frequently supporting EU accession, while the younger population expresses greater skepticism.

Older for, Younger Against – Who Supports European Integration?

The study data reveals that the highest support for EU integration is among older citizens, particularly those in the 46 to 60 age group, with as much as 62.8% backing the continuation of the European integration process. In contrast, younger citizens, particularly those under 24, show more indecision and uncertainty towards the EU, with 35.4% of them unsure of their stance on this issue. The research also shows that parents and more educated citizens from urban areas are more likely to support Serbia’s EU membership.

The EU as a Symbol of Economic Prosperity

Support for European integration is often linked to the economic benefits Serbia could achieve through EU membership. More than half of the citizens in Western Serbia and Šumadija believe that joining the EU would improve the country’s economic development, and almost three-quarters of citizens are aware of existing EU funds that have already delivered positive outcomes. Residents of this region believe that young people, students, persons with disabilities, entrepreneurs, and farmers would benefit the most from Serbia’s EU membership.

Expectations of the EU: Less Corruption and More Accountable Governance

Support for EU integration is also tied to expectations that membership would positively impact local governance by reducing corruption and ensuring more responsible administration. Nearly 50% of respondents believe that EU accession would enhance the transparency of local authorities and open up space for the inclusion of civic initiatives.

Young People Seek Strong Leadership, Not Europe

A concerning trend highlighted by additional research from the National Youth Council of Serbia (KOMS) indicates that 76% of youth from this region have not had the opportunity to participate in EU programs, and they are the least inclined of all youth in Serbia to support EU membership. Notably, 66% of young respondents favor a model of strong leadership over democratic processes.

The findings of this research provide crucial insights into the views of citizens in Western Serbia and Šumadija and serve as a foundation for continued work and improved communication on European integration, with a particular focus on youth and their values.

The entire research in English can be found HERE.