Last Saturday, the second round table was held as part of the “Share your knowledge” program. The topic of the round table was: “Women in entrepreneurship and business”, and it was attended by the panelists Tamara Rudić, founder of the social enterprise “Somborska snajderke”, Adisa Tufo, entrepreneur, Tatjana Avramov, founder of the company Real Red Raspberry, Zvezdana Vuletić, specialist in corporate affairs and sustainability, Coca-Cola HBC and Anđela Cvetković, Direct Media, while the moderator was Milica Čalija, entrepreneur, business mentor and co-founder of the company “Angels”.

Despite numerous examples of women successfully managing the world’s largest companies, especially in difficult economic times, their share in the total sum of top and senior management is quite modest. That’s why we wanted to highlight successful experiences with this round table and look back on what it’s like to be a woman in business, what it’s like to be a woman entrepreneur, what are the challenges and obstacles, what are the chances and opportunities for the development of female entrepreneurship, what is female social entrepreneurship and why women are more sensitive to this area of ​​business.

In the second part of the day, the mentors had the opportunity to meet, talk with the panelists and get advice for starting or developing an already existing business.

The participants of the round table expressed the opinion that the support network is very important, whether it comes from family, partner, or friends. Next, the panelists emphasized the importance of both formal and informal education and concluded that working on yourself is what creates a better future for the current generation as well as the generations to come.

The program “Share your knowledge” is a unique program that opens the possibility for personal and professional development of women. It is based on the concept of mentoring and is aimed precisely at building mutual support of women, through sharing knowledge, experiences, strengthening solidarity, promoting good role models, networking and empowering women.

The program has been implemented in partnership by the Embassy of the United States of America, the Organization for European Security and Cooperation (OSCE) and the European Movement in Serbia since 2010.