he fact that even the baby boomers have joined the social networks of the millennial, indicates the degree of necessity of using these networks. Among other things, the potential of online space has been seen by journalists, employers and entrepreneurs. Considering that someone will lose us before, and only then decide whether to work with us, we can say with certainty that the sphere of business increasingly depends on online space. The benefits are various, from the rapid flow of information, to the possibility of targeted targeting of specific target groups. The chance that our brand will go through today is great if we look at, meet and capitalize on all the benefits of branding on social networks. Although it may sound complicated, Aleksandra Petrovski, content creator, content strategist and copywriter has managed to not only come closer to methods for online self-negotiation, but also to break down some prejudices that concern her. The second workshop: “She Knows!” On the “Share Your Skills” program was held on Saturday, April 13, at the startup hub – In Center.

The first part of the workshop, “Personal brand in online space”, started with filling out our own brand scheme. Answering questions like “Who needs to know about what we do?”, “How to find out about us” and “Why is it?” Started a live discussion, and the entire lecture began very interactive. Future entrepreneurs is one of the basic tasks to think exactly who their product will be intended for, and only a clear answer to the question “Who are we?” Can we get to the answer “Who is our audience?”. The problem may arise if at the beginning we have a broader target group, but we have considered ways to overcome it. It is immeasurable that our brand, if we adequately create and market it, will start to appear first with the expected ones, and will end up with unexpected users.

We also discussed how it is not enough to just build yourself on social networks, and justify that person. When we think about why users trust us, we look at what purpose we are getting into business, and the most challenging part of the workshop was to define it in one sentence. Namely, to briefly define the essence of its work means to portray within it part of itself, its goals and how our work will contribute to society. It’s not a waste of being in the perspective of the user and seeing what is what they recognize us and why they trust us. Entrepreneurs are not only aiming to sell the product but to become a symbol of something.

Another dynamic part of the workshop was presenting itself by drawing her heroine in order to define how we contribute to, or against what we are fighting, our brand. We met with Zvončica, Sponge Bob and heroine girls, by which we saw what is in us, and it is our brand and defines us to fight. As we have concluded, “we live in abundance, we have potentials, we just need to do our best and use them.”

“Online marketing in business” was the second part of the workshop, where we agreed that today’s time for adequate entrepreneurial business is a necessary and continuous activity on social networks. It does not necessarily mean daily “bombardment” of contents, but it should follow our rhythm of work – yet it is a part of the image we build on ourselves. You should take advantage of instant online connectivity, then practice doing postings. By placing a publication into the context for it, we attach value, part of ourselves, we connect with the audience, and thus enable our brand not only an adequate form, but we also offer valuable content. It is selfish to keep information for yourself, but we also need to keep in mind where the limit is to share personal data. Namely, it is necessary not to be too open if we are not. We also agreed that we should not impose content impulsively; it is smarter to think of a stand and a medium, so that we only share them afterwards with others.

One of the tricks for increasing visibility on social networks is calling for actuality, which enables us to be more agile. Nameless feeling is the necessity of rejecting misconceptions such as “I have nothing to say” or “it’s only for famous people,” because in the affairs we deal with, each of us is in some way “a famous personality”. The recipe for success is that the content we create and plagiarize is authentic, that we know well what we are dealing with and that we express ourselves clearly. They need to master the tools, including social networks, which enable the development of an independent business, but also a strategic advantage over the competition.

We concluded that online space is almost necessary for self-financing. It offers the ability to set content that we create ourselves in creative ways, whenever we want, who we want, and, in turn, enables interaction with users. The participants agreed together that as soon as we reject prejudices and start using the potential of social networks, we will notice positive consequences for our business.